Make Google Search Work Better For You

Close up of woman holding smartphone with search bar image transposed over the picture to indicate searching online

The consensus on the web is that Google Search just doesn't work as well as it used to. Put in a search for "pipe burst what to do," and you'll see a slew of hastily generated, cookie-cutter websites choked with so many repetitive buzzwords that they are virtually unreadable. Frustrating and unhelpful as you are watching water stream down your walls.

So what has changed? Why all the spam and ads? The reality is that Google makes its money off of these paid listings. In 2020, the company earned $147 billion in revenue from ads alone, roughly 80 percent of its total revenue.