top of page
Search

Hiring a Contactor Homeowner Survey Report

Updated: Jan 24, 2023


Close up of red clipboard holding a sheet of paper that says "estimate" with a contractor's hand holding red pen about to write on it


Each year, Arcsite conducts a survey of over 10,000 homeowners to determine their habits in searching for a contractor to perform home improvements or renovations. While this survey is designed to help contractors know what homeowners are looking for, it is also very helpful for homeowners to know best practices in hiring a contractor.


Here is a summary of their key discoveries.




Researching Contractors

Graph showing what homeowners look for when researching a contractor

Homeowners rely on referrals, reviews, and past work examples when researching a contractor.


Referrals rank as the #1 source for finding a reliable contractor. Friends and family and online reviews are almost equally important.


According to Terrakeet.com, consumers are 63% more likely to trust brands with online reviews compared to brands with no reviews. A lack of reviews makes buyers feel increased risk, which makes them hesitant to go further in the hiring process.


Budget Affects Research Time

Chart showing how long homeowners spend researching a contractor before getting an estimate

On average, homeowners spend only an hour or two researching a contractor before requesting an


estimate. The scope of work and budget, however, can affect the amount of time used to find the right contractor. The larger the project, the longer the research time.


Those who budget over $10,000 a year on repairs and renovations spend at least 3-5 hours researching contractors.


Annual Repair Budgets Are Widely Varied

Chart showing how much people budget for home repairs each year

Many homeowners save nothing for repairs and renovations, while others put away thousands. Research shows that less 42% of homeowners have less than $1000 budgeted each year for repairs, though the largest percentage of those surveyed save between $1000 and $4,999.



Payment Preferences

Chart showing how homeowners prefer to pay for large home repairs

Cash (32%) and credit (37%) are how homeowners prefer to pay for large home repair bills. In fact, 61% of homeowners use some form of credit (cards, financing, and lines of credit).





How Many Quotes Do Homeowners Get

Chart showing how many quotes homeowners receive before accepting a bid

The larger the job, the more bids a homeowner will seek out.








After Price, Professionalism Matters Most


How a contractor presents him/herself during the sales process is an important factor in the selection process. Here's how the most important factors that go in to selecting a contractor rank:

Rank

Factor For Hiring A Contractor

1

​Price

2

Word of mouth / Referrals

3

Professionalism / Presentation

4

References

5

Trust / Gut Feeling

6

Online Reviews

7

Time estimated to complete the project

8

Brands and Materials

9

Portfolio

10

Website

Presentation & Communication


These aren't the only reasons a contractor may be accepted or rejected. Here's how the homeowner's surveyed consider presentation and communication in the bidding process:

Factor

Where Homeowners Rank Factor As A Reason To Decline The Bid

Poor Attitude

63%

Not professional

61%

Lack of warranty

50%

Lack of experience

49%

Poor communication

49%

Confusing bid

45%

Tardiness

44%

Other

5%

Where Homeowners Go To Research Contractors

​Online Source

Percent of Homeowners Who Go Here

Search Engine (Google, Bing, etc.)

65%

Home Advisor

33%

Angi's List

28%

BBB

26%

Facebook

26%

Business Website

25%

Yelp

22%

Nextdoor

19%

Other

3%


Electronic Communications


Pen and paper are quickly becoming obsolete when it comes to getting quotes from contractors. Homeowners are now expecting detailed quotes that are printed, emailed, or texted. Only 25% of those surveyed prefer a handwritten quote.


The higher the budget for a project, the more inclined a homeowner is to want a digital proposal. For projects above $20,000, 89% of those surveyed want a digital proposal delivered by email, text, or typed and mailed. Handwritten proposals no longer make the grade.


Here's how homeowners prefer proposals to be delivered:

Delivery Format

Favorite Percentage

42%

Email

25%

Handwritten

16%

Typed / Printed

10%

On a smartphone

4%

Text message

3%

On a tablet


 

Insure Your Home With Mutual Assurance



 

Sources: Forbes, Arcsite.com, Terrakeet

0 comments

Recent Posts

See All

コメント

5つ星のうち0と評価されています。
まだ評価がありません

評価を追加
bottom of page